An Aussie non-fiction book for kids, about the history of chewing gum(!), has two b/w photos inside: of me showing off my Star Trek gum card collection. The book was written by my friend, Natalie Jane Prior in 2000, as part of her "Ubiquitous Things" series. It's called "Chewing gum: how it fed the gods, went into space and helped win the war".
I was in one of Mogo's second hand book shops in March and they happened to have two remaindered (but mint-condition) copies of the book on display, and for a great price, too. When I approached the woman at the counter, I flipped open the book to the appropriate page and smiled at her. I got a discount on my discount!
So it does help to have a photo; I've tried pointing out my name in the Acknowledgments page of the Star Trek novel "Ex Machina" at bookshop counters, but they're never as impressed, and it doesn't result in discounts.
Perhaps my new aim is to be the next Captain Calhoun and be on the cover of a Star Trek novel. I wonder if Keith Birdsong's neighbour gets mobbed in science fiction bookshops? He even got his own Star Trek action figure from Playmates!