Inside the catalogue there are other photos of some stereotypical Dads, and the books and gifts they might like: Dad as Elvis; a detective; racing car driver; university student; and the (above) small inset of an Andorian.
It's not the first time I've been tempted to feature a Borders book catalogue in this blog. Last Christmas, the b/w cover photograph had Aussies making traditional American "snow angels", but on a beach on a hot day! If i hadn't run out of Flickr! space, it would be here, too.